Meet Joey Villani
With over 50 years of expertise in pet grooming and industry leadership, Joey Villani is a globally recognized authority, international judge, and sought-after speaker transforming the pet care industry.
A Legendary Career in Pet Care
Joey Villani's journey from master groomer to global industry icon
Joey Villani has dedicated his life to elevating the art and science of pet grooming. Known affectionately as "The Dogfather" throughout the industry, Joey has trained thousands of groomers, judged countless competitions worldwide, and helped shape the standards that define professional pet grooming today.
His expertise extends beyond grooming techniques to encompass business operations, product development, and industry innovation. Joey's insights have helped pet care businesses—from small grooming salons to multinational corporations—improve their services, products, and customer experiences.
Areas of Expertise
International Judging
Certified international judge for major grooming competitions worldwide, setting standards for excellence in the industry
Speaking & Training
Keynote speaker at industry conferences, trade shows, and corporate events globally
Product Evaluation
Expert reviewer of grooming tools, equipment, and pet care products with unbiased professional assessments
Business Consulting
Strategic advisor to grooming salons, pet service franchises, and product manufacturers
Industry Leadership
Advisory board member and strategic partner with leading industry organizations like APPGA
Standards Development
Contributed to establishing professional grooming standards and best practices adopted worldwide
Book Joey for Your Event or Project
Bring decades of expertise and industry authority to your organization
Speaking Engagements
- Keynote presentations at conferences and trade shows
- Corporate training and workshops
- Panel discussions and fireside chats
- Virtual presentations and webinars
Speaking fees vary based on event type, location, and duration. Contact us for details.
Judging & Consulting
- International grooming competition judging
- Product review and evaluation services
- Business strategy consulting
- Brand partnership opportunities
Custom consulting packages available for businesses of all sizes.
Ask Joey AI - APPGA Partnership
Joey's expertise is now available 24/7 through Ask Joey AI, an innovative platform providing expert grooming guidance to professionals worldwide.
- AI-powered advisory platform
- Expert grooming guidance
- Strategic partnership with APPGA
American Professional Pet Groomers Association
Strategic Advisory Relationship
Book Joey Villani
Fill out the form below to inquire about Joey's availability for your event or project